MANIFESTO OF AN INDOMPTABLE JEWEL
DIALOGUE AROUND
CREATIONS
AT ASHAHA, CREATIVE INTUITION IS DICTATED BY STONE AND ITS ENERGY. GEOMETRIC LINES OFFER INSPIRING SYMBOLS. THE HIGH-QUALITY KNOW-HOW OF THE ARTISANS IS READ ON IRIDESCENT OPALS, FUTURISTIC AND NON-CONFORMIST PLEXIGLASS WHICH MIXED WITH DIAMONDS. THE BLUE OF THE TOPAZES BRIGHTENS, THE PINK OF THE TOURMALINES STUNS AND THE BALANCE IS PERFECT.
CREOLES, CHOKERS, RIVERS OF STONES, TAMMED NECKLACES AND MIXED SIGNET RINGS, ALL REVEAL THE STRENGTH AND BEAUTY OF THOSE WHO WEAR THEM. ASHAHA FREES HERSELF FROM THE STAINLESS CODES OF JEWELRY AND SUBLIMIZES WOMEN IN THE MODERN WORLD.
BEHIND ASHAHA
« WHEN I WEAR ASHAHA, MY FINGERS WOULD NO LONGER BE MADE OF SKIN, BUT OF THE GOLD OF EACH RING. » -
OUMAIMA BENHARBIT.
THE ARTISTIC BUBBLE IN WHICH OUMAIMA BENHARBIT GREW UP HAS NEVER BURST. FACED WITH HER ABSTRACT PAINTINGS AND SKETCHES OF EARRINGS IN HER SCHOOL NOTEBOOKS, HER FATHER ENCOURAGED HER TO TURN TOWARDS A GEMOLOGY SCHOOL (GIA). WITH HER DIPLOMA IN HAND, THE YOUNG GIRL DREAMS OF CREATING ABOUT TEN DESIGNS WITH THE CONVICTION THAT ONE DAY HER BRAND, ASHAHA, WILL EMPOWER TODAY'S WOMEN.
OPAL
FROM ITS COMPLEXITY, ITS MYSTICAL LEGENDS AND ITS WORKSHOP TECHNICITY, ASHAHA DRAWS ITS DNA. FASCINATED BY THE INDOMINABLE CHAMELEON GEM, OUMAIMA BENHARBIT LIKES TO THINK THAT IT CARRIES HOPE, PURITY AND CLAIRVOYANCE. OPAL, WHICH OPENS THE MIND TO SPIRITUAL LIFE, SHINES IN A STATE OF GRACE ON ASHAHA JEWELRY.
Featured collection
